About Us

Our service includes a comprehensive consultation to help identify gaps and  opportunities, a comprehensive report that includes a project plan with  timelines and milestones, a cost analysis, and a schedule. We also offer  a suite of quality products that will help you get there quickly and  smoothly. That’s how we ensure your success.

Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.

Executive profiles – Our executives have over 20 years experience in the US and Latin American Markets, helping brands and companies drive sales, improve operations, marketing, purchasing and customer service.

Ana Paula Rocha: She began her career 

in the purchasing area, where she stayed until 2006. Initially, she was buyer of large volumes for industrial kitchens that produced 5,000 to 20,000 meals daily. After 2 years, she was appointed manager of the area, managing an account of approximately 13 million reais, and a team of 7 buyers. As team leader, she controlled purchases and demands, organized and followed-up processes. She took part in the implementation of ISO9000 

Responsible for all company accounts (meat, disposable goods and cleaning products, dry goods, groceries, beverages)

In 2007, she started as a buyer for chain restaurants, six months afterwards the network was absorbed by an American fund investor. At this point, she was promoted to purchasing manager, and was assigned the purchasing for 10 business units in RJ. Then she managed several projects such as a change of the supply system, which was no longer run by a logistics operator, to be provided directly by the supplier (Just in time), generating savings of approximately R$ 960,000.00 per year for the company. Afterwards that she was invited to take over national management of purchases, opening business units.

 Responsible for brand synergy opportunities, development, training of staff in all these locations and also synergy between them, developing internal procedures compatible with the industry and the company, analyzing management reports, exclusivity contracts with major accounts, funding.

In 2012 she took on a new challenge as Purchasing Manager of a prestigious French group in the electrical equipment industry, with revenues of 13.4 billion Euros a year, responsible for the management of R$ 200 Million in Brazil. With a team of 19 people scattered in 5 states in Brazil, she managed to restructure the entire staff, resulting in reductions and synergies in procurement, significantly reducing stock B and C (from 55 million to 18 million), increasing working capital and negotiating obsolescent products with suppliers. Through a partnership with the group of suppliers A, she conducted several marketing actions resulting in increase in sales (12%). She participated in the process of acquisition of the group by a French world leader, and once again had to work in equalization and synergy of operations on purchases. She made improvements to the team with training, restructuring of processes adjusting them to ISO standardization. People involved were satisfied with the new project and management.

Rafael Romero:   

A highly skilled and results-oriented senior marketing executive with an extensive record of accomplishment in international marketing, business development, operations management, new market entries, brand launches and relaunches, digital channel management, product innovation, advertising and promotion, and strategic planning. Leverages excellent leadership and interpersonal skills to develop and manage high-performing teams and work across diverse international functions and organizational levels. 

• Planned and led the entry of Wendy’s into the      Brazilian Market. 
• Led the relaunch of      Dominos Pizza brand in Mexico. 
• Directed the launch of      the Burger King brand in Brazil with over 25% CAGR. 
• Planned and led the development and launch of Silk shampoo in Mexico which was one of the most successful launches in Latin America.